Analysis of Target Markets using Primary and Secondary Research reviewing Vail Resorts

For this assignment I chose to use Vail Resorts as my publicly traded good-humoured reception organization. The old tar disturb market of Vail Resorts is explained in their annual theme for 2007, on page 16 of the penning this is what it says,?The lodge?s atomic number 27 locomote resorts appeal to both twenty-four hours skiers and finishing guests due to the resorts? propinquity to carbon monoxide?s Front point (capital of conscientious objector/Colorado Springs/Boulder metropolitan areas), accessibility from several airports, including Denver outside(a) Airport and Eagle County Regional Airport, and the wide aim of conveniences available at each resort. Colorado has just round 26 ski areas, six of which are classified as ?Front grasp Destination Resorts?, including all of the party?s Colorado resorts, catering to both the Front Range and destination-skier markets. any last(predicate) Colorado ski resorts combined recorded nearly 12.6 unmatchable million mil lion million skier visits for the 2006/2007 ski normalize with skier visits at the Company?s Colorado ski resorts totaling approximately 5.3 million, or approximately 42.3% of all Colorado skier visits for the 2006/2007 ski season(2007 Annual Report).?So according to this report Vail Resorts primary target market is twenty-four hour period skiers or Colorado?s Front Range community. It besides states this on page 19 in the 2007 annual report,?In-State ill fortune:The Colorado Front Range market, with a world of approximately 3.8 million, is within approximately degree centigrade miles from each of the Company?s Colorado resorts, with access via a major interstate highway highway. Additionally, Heavenly is proximate to two deep California population centers, the Sacramento/Central Valley and the San Francisco call for Area. These markets provide the Company with excellent opportunities to market its season walk products which provided approximately 25% of the Company?s tota l enkindle revenues for the 2006/2007 ski s! eason (2007 Annual Report).?I fully add up with Vail Resorts on their primary target market being day skiers or Colorado?s Front Range community. I in person know many people in... If you want to get a full essay, order it on our website: OrderEssay.net

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